Ifeoma Adaji

Assistant Professor

Computer Science
Office: FIP 303
Phone: 250.807.8332
Email: ifeoma.adaji@ubc.ca

Graduate student supervisor



Research Summary

Designing and developing behavior change systems and persuasive technologies such as serious games and mobile/web applications; modelling the behaviour of online users in social networks and e-commerce systems; data science; social computing; ethics and trust in persuasive technologies.

Courses & Teaching

COSC 360 Web Programming. Winter, Term 2 2022/2023; DATA 540 Databases and Data Retrieval. Fall, Term 1 2022/2023; DATA 530 Computing Platforms for Data Science. Fall, Term 1 2022/2023; COSC 421 Network Science. Fall, Term 1 2022/2023; COSC 121 Computer Programming II. Winter, Term 2 2021/2022; COSC 419F/COSC 519F Social computing. Fall, Term 1 2021/2022.

Websites

cmps-people.ok.ubc.ca

Degrees

PhD University of Saskatchewan, Canada
MSc University of Aberdeen, UK

Research Interests & Projects

  • Human-Computer Interaction
  • Persuasive technologies and Behaviour change systems
  • Serious games for behaviour/attitude change
  • Mobile and web applications for behaviour/attitude change
  • Trust and ethics in persuasive technologies and behaviour change systems
  • User modelling and Behavioural analytics
  • Machine learning and data mining in online social networks
  • Social networks and social computing
  • Natural language processing
  • E-commerce and e-health

Selected Publications & Presentations

Google Scholar

Selected Grants & Awards

  • NSERC Alliance International (Catalyst) Grant, 2022 – 2023
  • NSERC Discovery Grant, 2022 – 2027
  • NSERC Discovery Launch Supplement Grant, 2022 – 2023
  • UBC Aspire fund, 2021 – 2024
  • UBC Okanagan start-up funds, 2021 – 2024

 

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